Marty Weintraub, the author of Killer Facebook Ads, is the CEO of aimclear, an online marketing agency that manages facebook campaigns (that have generated well over 10 billion impressions internationally).
Some of aimclear’s more high profile clients include Siemens, Second Life and MarthaStewart.com to name a few.
Marty is a regular speaker at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities.
When I was fresh to the Facebook advertising scene, the large majority of information I found regarding Facebook was more about the social engagement and interactivity side of the platform and it was hard finding anything that was Facebook Ads specific.
Then I found Killer Facebook Ads.
Killer Facebook Ads is an excellent “how to” guide that explains in great depth how to create effective Facebook advertising campaigns.
Apart from the $25 promotional code that accompanies the book so you can put your learnings into practice, within its pages Marty covers everything from the many advantages and pinpoint targeted accuracy facebook advertising has over many other conventional methods of advertising to setting KPIs, writing great copy and using the correct imagery, using the Facebook Ads interface and Power Editor, targeting the most responsive demographic for your niche, analyzing and optimizing your campaigns for better performance and increased ROI …….and a whole lot more.
This book, although extremely detailed and thorough, is exceptionally easy to comprehend and applying the nuggets of gold in the pages of this book will most definitely increase your Facebook Ads campaign’s effectiveness, ensuring money spent on Facebook Ads is money well spent.
Killer Facebook Ads will save you hours of experimental time by detailing what works and what doesn’t. Even seasoned Facebook Advertising pros will learn something from this book. Marty’s an expert in his field and after reading and applying the information in this book, it’s not hard to see why.