I’m about to dive into some of the most shark infested waters of any industry
- the realm of the Internet Marketer……but…… I’m going to do it properly!
I’m Cam Wilkes and I’m currently completing a Diploma in Internet Marketing and Online PR and this is where you’ll be tracking my progress and possibly learning a thing or two.
We’ll be covering the following and a whole lot more (in no particular order):
• Internet Marketing
• Email Marketing
• Affiliate Marketing
• Using Social Media for Marketing
• PPC (Pay-Per-Click) advertising (Google Adwords & Facebook Ads)
• SEO (Search Engine Optimization)
• Keyword Research
• Online PR
• Blog Creation (such as this)
• Website Design
….. and a whole lot more!
If, on the completion of my Diploma, you think you might quite like to get a qualification yourself & you’re satisfied that the Diploma is your next step, I’ll give you all the details of the educational facility I’m studying through.
A bit about me…
I have a background in print marketing but heavily favor the digital marketing medium, not only for it’s instant activation and on-the-fly editing aspects, but also for the depths of analysis and fine tuning to a campaign that can be carried out quickly.
Here are a few advantages I’ve noticed digital marketing has over print:
Print vs Online Media
• Highly Targeted
• When executed correctly, better ROI
• Deep analysis possibilities
• On-the-fly modification/editing abilities
• Small file size graphics (a biggie for me coming from a print background)
• Low cost mistake correction (spelling, graphics etc.)
• Faster delivery/efficiency
• Environmentally Sound
• International Reach
• Highly Targeted
…. I’ll add more as they come to me…
One of the main differences between print media marketing and marketing online is the highly targeted precision that can be achieved for a relatively low cost when marketing online. Printed brochure and leaflet drops in letter or post office boxes is what I refer to as the “shotgun” approach – you fire into the air, hoping that you’ll strike something (in this case, someone who is on the market for what you are advertising at that point in time).
Online is a completely different kettle of fish. Your key audience already has an interest in what you have to offer and is actively searching for information and suppliers for it – you just have to be first in line offering it to them on a silver platter!